AUAS TO HELP SMES WITH DIGITALISATION
The Amsterdam University of Applied Sciences (AUAS) is involved in two digitalisation deals. The AUAS will help SMEs in the Greater Amsterdam (Groot-Amsterdam) and Gooi & Vechtstreek regions with digitalisation issues, cooperating under the two deals where possible. Many business owners want to and have to start working on digitalisation, but feel they are missing out on opportunities. For example, SMEs have difficulty adapting to certain shortages in the labour market, the emergence of digital and other platforms, sustainability, globalisation and, recently, COVID-19.
Digitalisation offensive for SMEs in the greater Amsterdam region
In the greater Amsterdam region, the AUAS Expertise Centre for Applied Artificial Intelligence and its partners have launched the SME Digitalisation Offensive. This project contributes to the knowledge and skills of business owners in terms of opportunities (use of data, online marketing, sales and automation), risks (safe business practice) and the use of digital tools.
With the digitalisation offensive, the consortium aims to reach at least 30,000 SMEs in Amsterdam to inform them of the opportunities and possibilities of digitalisation. At least 750 businesses will be offered a self-scan, after which they will be referred to various online training programmes in the field of digitalisation and data analysis, appropriate to the maturity level of their business. Using an online platform, SMEs will be linked to other SMEs that are already innovating and are able to share their knowledge.
Digital and physical platform for SMEs in Gooi & Vechtstreek region
Under the other SME deal, the AUAS will digitally prepare SMEs in the Gooi & Vechtstreek region. The SPOT 035 project is organising a digital and physical platform for SMEs with digitalisation questions. At the Media Park in Hilversum, business owners will have access to a regional network of students, knowledge institutions and digital frontrunners (leading technology and media companies).
The online and physical platform provides information, helps draw up digitalisation strategies and supports business owners in the step towards realisation and financing.
The Institute for Advanced Study (IAS) and Data Science Center (DSC) of the University of Amsterdam (UvA) are joining forces in a new joint fellowship for (teams of) researchers interested in exploring the intersection of data science and other disciplines. The first fellow of the new program, Dr. Davide Ceolin, will start his fellowship at the IAS on June 17. Ceolin is currently affiliated with CWI.
Nanda Piersma, lecturer at the University of Applied Sciences (AUAS), has been appointed as a crown member of the Social and Economic Counsil (SER). This is the first time that a lecturer has been appointed as member of the SER. Nanda Piersma was approached because of her expertise in the field of digitisation.
The ADS Thesis Awards aim to promote excellence in Data Science and AI from students at BSc and Master level. The Awards are open to students from all Amsterdam-based knowledge institutes.