ADS Webinar | What Makes a Great Startup?

In this webinar, in collaboration with ACE, we explored the journey of a startup, the challenges founders face and how to navigate through them. With speakers Daniela Redondo and Maxime ten Brinke from ACE and Ruben Halfhide from Gymspaces.


Watch the full webinar.

ACE is the university incubator in Amsterdam and is supported by UvA, VU, AUAS and Amsterdam UMC. ACE helps to bridge the gap between academic knowledge and entrepreneurship by means of their programs for (graduate) students, researchers and academics.

Maxime ten Brinke is a communications professional residing in Amsterdam. In her current role as Marketing & Communications Manager at ACE, she’s actively working on a diverse and inclusive startup community and increasing ACE visibility within the Dutch academic startup ecosystem.

Daniela Redondo is passionate about the startup ecosystem, and has been a serial entrepreneur herself. She is currently working as Program Manager at ACE, where she manages ACE networks of Mentors, Investors, Partners and Corporates, and supports startups to succeed.

During this session, Daniela Redondo explained the importance of human, social, and financial capital in entrepreneurship, as well as the importance of the team, and the motivations behind starting a company. Talking about what makes a startup great, also guides us to the question: “Why do startups fail?”. For that, Maxime ten Brinke explained the most common reasons for startup failure and how ACE is supporting startups to succeed.

Ruben Halfhide is the founder and CEO of Gymspaces, he is a Data Science graduate who uses his tech knowledge to change the fitness industry. Throughout his entrepreneurial journey he has learned the ins and outs of running a startup and he is actively sharing his knowledge to inspire others.

The startup journey is not what many believe. It consists of many late nights, uncertainty and getting out of your comfort zone. Yet, it is a journey worth pursuing. During his presentation, he discussed what he’s learned while going from a mere idea to a platform that is used.

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